3 Cube Design Web Guide
Take a look at the points below to help maximise your website’s presence on the internet. How the main search engines (such as Google) find, index and rank your site will have a direct impact on the level of traffic your site receives and therefore its success. There is no exact answer to how to appear at the top of Google’s search results, but you can definitely make your website more appealing by considering the following. www.ICantFindMySite.com The domain name (aka URL) can help with your site to be found by the search engines. For instance, if Joe Bloggs from Kent is a plumber and is having a website to promote his business, there is no point him having a URL like www.joebloggs.co.uk. People will not be searching for Joe Bloggs, they will be searching for plumbers, so it would be better to have something along the lines of www.plumbingserviceskent.co.uk, even if the company is called Joe Bloggs. Once your company has become established over a few years and people start to recognise the Joe Bloggs name, nothing stops you from purchasing www.joebloggs.co.uk later on & having two URL's. The more practical one can still exist for search engines and the new one could be printed on any advertising materials. You Scratch My Back & I'll Scratch Yours Google loves sites that have links to other related sites. Whether there are links within your text or you have a dedicated links page, it's advisable to have relevant reciprocal links on your site. So, for instance if you are a florist you might have links to Interflora, companies that can provide silk flowers, a garden ornament company etc, etc. However, you would need to make sure that all of these companies have a link back to your website too. Fresh & Up To Date Make sure that your contact details are always up to date, so if you move or change phone numbers, call us to let us know and we'll make the changes to your site. In addition, if the content on your site is regularly changed this can also help search engines to move you up in result lists.
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